If you are an owner of an auto group or car dealership and want to increase exposure online through search and reach out to us at firstname.lastname@example.org.
Auto groups and local car dealerships throughout the United States are fighting for valuable real estate on the Internet. Most owners of car dealerships realize that ranking on the front page of Google search is the way to expand reach and make more money. Unfortunately, that does not come easy and almost every car dealership in the country is trying to do the same thing. Some car dealerships are willing to fork over $25 to $40 per keyword phrase through Google Adwords. Advertising to get premiere ad space on Google search works but many would like to also have a long term business model in which their website receives organic web traffic without have to use a pay per click (PPC) campaign as the only method on Google.
Is Social Media the New SEO for Car Dealerships?
Over optimized keyword phrases have caused great problems for many car dealerships and website owners. Some business owners sought out anchor text backlinks for the same keyword phrase over and over and over. The links directing back to their website were often for something such as “Atlanta Lexus Dealership”. This is not natural. Not all website owners know to link back for the exact same keyword phrase. It is common sense that some of the links should be anchored with “click here” or “this website” or “go to this Lexus page”. By the time some dealerships realized what they had done they were receiving far less traffic.
It would make sense that a potential car buyer in Orlando, Florida would share some interesting information through their Twitter, Pinterest, Facebook, Instagram and Snapchat profiles as they were searching for the right car.
Whether car shoppers are looking for a Ford, Chevrolet, Dodge, Nissan, Honda or Toyota they are going to want to talk about it. If John Doe is taking a test drive of the brand new Audi A4 and he tweets a photo of the interior there will be value in that. There is even more value if he mentions the Audi dealership in which he is planning on making a purchase. Unfortunately, most dealerships have little to no presence on social media. If they do, they have it set on cruise control with posts auto updating through Buffer or Hootsuite.
If a car dealership wants to stay ahead of the competition they will use resources that the younger generation uses. Most business owners accept the younger generation does not read newspapers or magazines. They are on their iPhones, Androids, tablets or iPads. They look at photos on Instagram and share pictures and videos through Snapchat. These are all places in which a car dealership could gain a presence and dominate the competition for years to come.
Selling Cars Online Through Google Search
Most successful car dealerships know they need a presence in Google search. When Googling, “best car dealership in Houston, Texas” searchers will likely click on one of the first results. Dealerships are competing with each other in the same towns, cities, area codes and sometimes zip codes. A Honda dealership on the south side of town might be getting all the car shoppers simply because they have a better presence than the Honda dealership on the north side of town. In fact, some car shoppers that live on the north side of town may not even know there is a dealership close by. The is especially true if that dealership has little to no Internet presence.
2019 Auto Group SEO Case Study
In 2019 we worked with a number of individual car dealerships and auto groups. With each and every one of our clients, we have had unique successes. One of our Ford dealers was able to rank on the front page for 2020 Ford F-150 which brought in hundreds of search visitors every single day.
Note that just ranking for one specific make or model of a vehicle is not the answer to a full scale marketing effort. It does help increase exposure and will definitely sell cars, but there is much more to it than that. One of the main focuses dealerships are looking for is to not only rank for their city, but for the surrounding cities and towns. With our unique strategy, we have been able to rank Ford, Chevrolet, CDJR (Chrysler, Dodge, Jeep, Ram), Kia, Hyundai, Honda and Nissan dealerships for multiple locations.
If your dealership or auto group would benefit from ranking in many suburbs and different towns around your physical car lot, contact us at email@example.com and we will discuss how we can help you sell more cars, trucks and SUVs.