Diamond Jeweler or Luxury Watch SEO

If you are a diamond jeweler or own a Custom Fine Jewelry store and have the desire to increase exposure and brand awareness online please reach out to me at jesse@wojdylosocialmedia.com.

Almost every town or city in America has multiple jewelers that happen to also sell luxury watches. At some point most men are going to buy the woman of their dreams a diamond ring. Being the jewelry store to sell him that ring takes brand awareness and a commitment to customer service. The Internet has greatly changed the way both men and women are finding the finest jewelry. Instead of driving down main street shoppers are using their laptops, tablets and smartphones to search Google for the “best diamonds in Raleigh, North Carolina”.

diamond-jewelers-seo-social-media

Photo Credit

Some jewelers and metalsmiths are are willing to pay $25 to $50, per click, for advertising on the front page of Google search through Google Adwords. Unfortunately, this does not necessarily mean the company will build a strong online presence through their website. They will get direct traffic but it won’t be through organic search. Rather than spending tens of thousands of dollars on Google Adwords diamond jewelers have decided to tackle the challenge of building an online presence through a business website. Building authority through a website takes time, effort and a great strategy. It is often worth it to hire someone that can assist with this strategy.

SEO and Ranking in Google Search

In 2020, almost every business owner in America will hear the acronym SEO. This stands for Search Engine Optimization. You cannot simply create a GoDaddy, Wix, Spotify or SquareSpace website and hope to rank at the top of Google Search for keywords related to diamond rings, Rolex watches and other types of fine jewelry. It now takes much more of an effort to prove to Google that your business should rank at the top of page one.

We have had great success ranking businesses at the top of Google Search with our strategy. We assist the business in creating focus, high quality content, building authoritative links and making certain the coding of the website is compliant to Google’s requirements. If you own a diamond jewelry store and are looking to rank at the top of Google Search reach out to us today at jesse@wojdylosocialmedia.com.

Social Media and Search Business Marketing Strategy

Prior to 2009 most businesses were not considering social media as part of their marketing strategy. Facebook, Twitter, Pinterest, Instagram, and Snapchat changed the advertising world that we live in. No longer can a diamond jeweler simply pay for a full page ad in the local newspaper or magazine and expect to have business streaming through the door during the hours of operation. In fact, many of those in the younger generations don’t read magazines or newspapers at all; they are on their smartphones, tablets and laptops.

With young women being one of the target markets for diamond jewelers it makes sense that businesses should go where the potential customers are. Social networks like Instagram, Snapchat, Pinterest and Twitter are dominated by young women that love to share photos. What better way to create a word of mouth marketing campaign than having a beautiful diamond ring shared for the world to see.

The diamond jewelers and metalsmiths that want to stay ahead of the competition are already coming up with strategies to increase their social media presence. They recognize that social sharing is one way that brand awareness is increased.