Over the last 24 to 48 hours, October 8th and 9th, 2015 I have seen quite a bit of movement on Google Search in many competitive keyword phrases. Personal injury lawyers, DUI lawyers, orthodontists, mortgage brokers and real estate agents have all seen some movement on the first page of Google. While I have not seen specific websites drop completely out of the rankings they have moved from page 1 to page 2. I have also seen specific law firms jump from the bottom of page 1 all the way up to the #2 or #1 position for specific “car accident lawyer” keyword phrases.
Most of my initial research was completed with business professionals in mind. I would love to know if your industry has seen any movement when it comes to the front page of Google Search. We have not heard any news about a Google algorithm update in the last six weeks so it may be time. I am not sure if this is any type of Penguin or Panda refresh but, as we know, Google is always tweaking things.
Over the next few days I will be digging into the data to see if any other industries have seen a shakeup in the front page of Google search.