Over the last few months I have noticed this a few times. Google has been tested “card” like search results on Android smartphones on the weekends. It looks like this:
Notice how each search result is in its independent “card”. Google has been going towards this a lot with the Android operating system. It started with Google Now and it looks as if it is bleeding into organic search as well. Note that this is an incognito search you are seeing on an Android Nexus 4 that is running Android 5.0.1 Lollipop.
I am not the most knowledgeable about the newest Android operating systems but I do know my Nexus 4 has one of the latest updates. I would be interested to know if others are seeing these types of search results on their Android smartphones. Note that it changes quickly to normal during the week but on weekends I am noticing the “testing” of these card search results.
Just the other day I was looking at Google search results on desktop search and it is amazing how well they all blend together. Heck, I didn’t even notice the difference in the ads and the organic search results. Under the card system on an Android phone each ad has its own unique card as well. I don’t know if Google will go to this full time but it is interesting to see what they are testing.
Sometime last fall Google was testing only five search results on the front page of Google search and that never came to fruition. I guess we will just have to wait and see what happens with the card style mobile search.