That was uneventful. The latest Google Panda algorithm update (4.2) rolled out in late July 2015 and no one really noticed anything. I saw some people talking about it on Twitter but there were no major rumblings and complaints. It is usually the case that thousands of webmasters see a change in their traffic and they take to online message boards. This was definitely not the case with the Google Panda 4.2 update. If fact, I didn’t see movement in all of the industries and niches I follow and work with.
So, here is what we know. Google has publicly stated that Panda 4.2 has rolled out but it is going to be a slow process. This means your website may see a spike or drop in traffic randomly and you likely won’t know why. Remember that the Google Panda algorithm focuses on the quality of content. If you are publishing unique, quality content on your website you have absolutely nothing to worry about. If you are going out and regurgitating the same content that is all over the web, there is a good chance you will see your search rankings drop.
Over the next few days I am going to dig deeper into the search rankings. I am also doing a few tests with lawyers, doctors and real estate agents. It will be interesting to see what happens when a large amount of high quality content is published to a website consistently. I know what is going to happen but actually allowing my clients to see it will be well worth the effort.
Well, we have been waiting anxiously to see when the latest Google Panda algorithm update will hit and it looks like we have to wait a little longer. On July 9th, 2015 Google Webmaster Trends Analyst Gary IIlyes confirmed that Panda is in the “soon” phase.
From personal experience, I have seen a few “bounces” in search rankings for my clients recently. Google is known to test changes while users are often not on the Internet. Nights and weekends are prime time for Google to turn the knob on something that will go live in the upcoming weeks of months. We may get a taste of the Google Panda update this weekend. I will be sure to keep you posted if I see anything.
I have no idea what to expect with this update. I don’t think it is going to crush a ton of business websites but we never know with Google. Remember that Panda is the the update that “aims to remove low quality content from the SERP on a continual basis. These updates mark and remove redundant, irrelevant content and spam from Google’s index and SERP.” For more on Panda vs Penguin use the link.
Content farms and low quality content sites have been whacked by the Google Panda update throughout the years. Look for this Panda update to continue to encourage quality content. If you have a business website that is producing a large amount of 150 word articles that have no value you are going to find that a future Google Panda update hits your website.
Well, it is official, Google will be letting the Panda loose sometime in the next two to four weeks. I found out from Glenn Gabe on Twitter but this was the talk of SMX during the first day. Here is the tweet:
This is something I have been predicting for a few months now. Remember there is quite a large difference in Panda and Penguin. The Panda algorithm update is “targeted at identifying low-quality content more precisely.” If you have a business website that does not produce unique or quality content there is a strong chance you will see a drop in traffic after the Google Panda has been released.
For every one of my clients I offer unique content in the form of creative blog posts or resources. No matter what industry you are in there is creative content that can be published to your website. Even some of the most “boring” industries can be written about in a creative way. Recently, my company worked with a local mortgage company to help them rank better in search. Rather than just writing about mortgage interest rates we decided to teach others about the different government programs that offered lower monthly payments. We research everything from Making Home Affordable to USDA loans. When doing this research we came up with dozens of ideas for unique content that was shared on other real estate agent websites.
After working with personal injury and DUI lawyers, orthodontists, real estate agents, mortgage brokers and medical professional websites I can say that unique content with quality natural links is the “new” SEO Google truly desires.
Come back to my Google Algorithm Updates page if you want to know exactly when Panda goes live.
It will likely be the case that some business and website owners do not think the Google Panda is as cute as this little one: