How to Use Google Search Console for Keyword Rankings


Steps for using Google Webmaster Tools to figure out which keywords your site ranks for: 

  1. Visit the Google Webmaster Tools homepage and login with your Google Account
    • If you haven’t already added the website you wish to analyze with GWT, add it now by clicking on the red “Add A Site” in the top right corner.

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    • After adding the site, you should reach a page that like the one below.

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    • Verify your website by following the steps and you will be able to use Google Webmaster Tools. 
  1. Click on your website by selecting the domain name, which is linked in blue. A small avatar of your website’s homepage should be listed next to the domain name.

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  1. After clicking on the site, you will be taken to a new page which will display “New and important” information about your website’s current status, such as Crawl Errors, Search Queries, and Sitemaps. On the lefthand side of the page, the Site Dashboard will be visible, with options for Site Messages, Search Appearance, Search Traffic, Google Index, Crawl, Security Issues and Other Resources listed below. Select Search Traffic.

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  1. A drop down list of sub categories will be available under Search Traffic. Select Search Queries in order to find what users are searching to reach your site.

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  1. A graph will show you the number of searches you are receiving a day, with impressions shown in blue, and clicks shown in red. Check out an example below.

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  1. Below the graph, a table of Queries and their accompanying data will be shown. Impressions, Clicks, Click Through Rate (CTR), and Avg. position (average position on the Search Engine Results Page [SERP]) are all options for which you can sort the data.

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  1. Queries are what users are typing into the Google search bar to reach your site. The combination of words are the keywords they are using to get to your site. It’s interesting to sort this data based on Avg. position to see which keywords you rank the highest for under certain queries.