Google Updates Search Algorithm for Mobile Friendly Websites in April 2015

Well, we all knew it was going to happen and now we have a date. Starting April 21st, 2015 mobile friendliness of a website will be a search ranking factor. You can find the official Google Webmaster Tools blog post here. Note that it states that “this change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” This means we will see different search results on desktop browsers when compared to search results on Android smartphones and iPhones. This will be quite the shakeup in the SEO world.


One would imagine these search results would be used for tablets as well. So, if you get a lot of search visitors from the iPad, Android tablets or smartphones it is highly suggested that you test your website for mobile friendliness right now. Here is the link to test your website.

At this point there is not a name for the updated search algorithm that will take effect in April 2015. As we get closer to the 21st of April I will do my best to do research on how this will positively or negatively affect your business website. If you are using WordPress or Drupal it is highly likely that you can simply update to a responsive theme to make certain your website is mobile friendly. You can also download the WordPress plugin WP-Touch and it makes your WordPress theme 100% mobile friendly.

Over the next few days and weeks I will be updating my website with information to update your website properly for mobile. There are some optimization tips that I have that should help you get ahead of your competition and rank higher in Google search starting April 21st. It is better to be proactive than reactive so reach out to me today if you want your website to perform better in mobile search and desktop search. Ultimately, Google wants to push the highest quality content to the top of search but it has to be content users can easily consume. This means your business website should be mobile friendly starting today.

I know there are many “content management systems” and website providers that have yet to update their clients to mobile friendly websites. In the legal, medical and real estate industries there are tens of thousands of websites that are going to get hit on April 21st, 2015.