Hospice and Palliative Care SEO

If you own hospice or palliative care business that offers medical services and you’d like to increase exposure online please reach out to me us at jesse@wojdylosocialmedia.com.

Hospice and palliative care is something that is very important in the United States as millions of Americans suffer from incurable diseases. While there are some facilities such as hospitals and retirement communities that offer Hospice Care, in many cases hospice or palliative care is provided in the patient’s own home. Organizations or companies that offer Hospice Care are readily available but this is a highly competitive industry. So much so that businesses will pay $20 to $40 for a Google Ad click.

While Google Adwords is a viable option to increase business, it might be a wise choice to build an organic online presence. Ranking at the top of Google search has helped many medical professionals and business owners take their business to the next level. It is no longer the case that companies can hire an SEO agency and start ranking for “Hospice Care in Phoenix, Arizona” shortly thereafter.

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How to Build Authority That Google Search Loves

Over the last five years the most common buzzword as it relates to ranking in Google search is authority. Google has worked very hard to remove spam and let the cream rise to the top of Google search results. This means brands must work hard to make certain they build authority in their industry. There are many ways to do this but the most common strategies are content marketing, acquiring authoritative backlinks and having a well designed website.

It is imperative that hospice and palliative care businesses come up with different ways to publish content. Remember that content does not always have to be the written word. It can be an mp3 or audio file through Soundcloud. It can be a video that is indexed in YouTube. It can be photographs that catch the eye of the Internet user.

If your business needs assistance with creating content or improving their overall search presence please reach out to me us at jesse@wojdylosocialmedia.com. We can help you better understand where marketing budgets should be spent to get the most patients and, ultimately, produce the largest profit.

Growing Communities Online Through Facebook and Social Media

The older generations in the United States are starting to get online more and more. In fact, many of the younger generation Internet users are fleeing Facebook because grandma, grandpa and mom and dad are now on their commenting. The generational gap, when it comes to social media and technology, is huge. I think we have a story in which someone liked or commented on a post that was not related to them in any way. This is happening more and more but education can change that.

Growing communities online is not something new. This has been happening since the early 1990s when it was bulletin boards and forums. We have seen quite the evolution as now many communities are focused around social media websites such as Facebook, Instagram, Twitter and Pinterest. Some Hospice Care facilities may wonder if it is worth it for them to grow their own community online. Yes, yes it is. Having an online community with retirees or hospice care patients can be very valuable to a website and a company. With individuals accessing these types of communities every day it stands to reason that your facility or service will see growth due to word of mouth marketing and brand exposure. This expanded community on social media could also help to improve the businesses Google Search presence as other businesses or websites are more likely to link to the hospice care business if they have more exposure online.