An effective social media strategy will reap irreplaceable benefits for your business. If you are the owner of a luxury hotel or resort and would like to improve your search rankings and attract more clients, please contact us today at firstname.lastname@example.org.
As the world becomes more and more dependent on technology and the Internet, society has found itself to be in an information overload. Via the computer and smartphone, people now have the ability to see millions of pictures and learn about anything in the world at the push of a button. As a result, there has been an increase in the desire to travel around the world.
This can be seen on any social media website. On Pinterest, there are thousands of boards completely devoted to the perfect vacation. Girls are planning out their dream honeymoon to Hawaii, even at the young age of 16. Bloggers are constantly posting reviews of hotels and resorts that their families have tried, and these articles can receive thousands of hits. Photographers now have the ability to share their photos of the Eiffel Tower and Italian gondolas with anyone in the world. People have always loved to travel – now that these testimonies and adventures can be shared to a large public audience, many Internet users have become more willing and daring to break out of their comfort zones, pick up a passport, and hop a flight to somewhere new.
As a result, it is important to recognize that it is almost impossible to successfully market a business without improving your social media presence and search ranking. This is something that takes time and effort, but will prove to be a very valuable investment.
In order to attract clients in this day-and-age, you must know where to find them. As stated above, they are online and on social media. However, most people will utilize Google search as their first resort when looking for accommodations in locations that they are not familiar with. Therefore, it is crucially important to rank as high in Google search as possible. The higher your website and content ranks, the more likely you are to have fresh clients directed to your hotel every day. If you are interested in learning how to make your website rank higher in Google search, please contact us at email@example.com.
Some of the most successful up-and-coming luxury hotels have risen to the top through improving their online presence. The same can be said for tried-and-true vacation resorts. However, it is important to realize that this success does not come quickly or easily. When a client searches for a luxury hotel on Google, he or she is likely to search for something along the lines of, “Best Five-Star Resorts in Cancun.” Within this phrase, there are several keywords that are extremely competitive to rank for – as you can imagine, there are tons of high-class hotels in Cancun that are all in competition with each other.
There are efficient ways to organically create results that will boost your online presence. The best way to create an improved search ranking is through the proper usage of social media and building authoritative links. However, most hotel owners and managers do not have the time or experience to do this alone. It is best to hire a team who knows the ins and outs of online marketing and has decades of experience when it comes to SEO.
How to Begin Improving Your Social Media Presence
In order to improve your search rankings, one thing you can do is to improve your presence on the correct social media sites. Though they may be popular, Facebook and Twitter hold very little value when it comes to beating out your opponents for those coveted keywords. If you want your luxury hotel to rank for “Hotels with Couples Massages in Las Vegas”, you’re going to have to know how to utilize Instagram, Snapchat and other visual apps at a high level.
Investing in a Content Writer
It is also a worthy investment to consider hiring a content writer. Content is inarguably the most crucial part to building a strong social media presence. While Instagram, Snapchat and YouTube videos are excellent resources that should be taken advantage of, there is nothing that can replace the true value of an eloquent, well-marketed blog post or location landing page. Blog posts give you the ability to write extensive thoughts on any topic you choose, something that can’t be recreated anywhere else. These posts can also be organically laced with even more keywords that will help your search rankings.
The more content you produce, the better. The game is simple: the company that puts out the most focused content with the best social media strategy will become the fiercest competition. You do not want to find out that you are putting out a blog post a month while your strongest competitor is putting out a post a day. High quality content and a strong social media presence along with SEO will prove to get more customers to call your luxury hotel or resort.
By hiring a content writer, you are ensuring that someone is producing fresh content at a rate that you could not do alone, and at a quality that is priceless. No matter how much you pay for billboards and magazine ads, there is nothing quite like having a client search for landmarks in London and stumble upon an article on your website that discusses the history of Big Ben.
The best way to put yourself ahead of the competition is to build up your online presence. It is effective and worthwhile to hire a content writer and a team that can increase exposure through social media and Google search.
Can Small Hotels and Resorts Compete with the Big Names?
In every industry small independent businesses wonder if they will be able to compete with the big names. This is true in the hotel and tourism industry. There are thousands of independent entrepreneurs that have the hopes and dreams of being the most profitable hotel in a town or city but it is sometimes difficult because they do not have the budget to market much in the way that chains can market.
Some of the big names in the hotel industry include Marriot, Intercontinental Hotels, Starwood Hotels and Best Western Hotels. Some feel as if not being a Holiday Inn, Sheraton, Renaissance or Crowne Plaza will be detrimental to their business. Rather than looking at it the big names as a threat I would look at it as an opportunity. When some of these bigger hotel chains want to make a decision it can sometimes take months and even years to get it up the corporate ladder. If they want to start a social media campaign on Twitter, Instagram, Snapchat, Pinterest or Facebook it might take nine months just to get the pieces in place.
If you are a small, independent hotel or even a smaller chain you have the ability to make decisions quickly. By making a decision quickly you can get the ball rolling on an SEO campaign that will ultimately improve search rankings. By the time the bigger chains recognize what you are doing you can be on to the next thing. Having the ability to be nimble and try different things has allowed some companies to make money hand over fist. Sometimes it is simply getting over that fear of failure.