If you own or manage a pediatric dentistry office or are a pediatric dentist seeking SEO services, email us at email@example.com.
It has been proven time and time again that improving your search ranking will prove to be a very valuable investment. It doesn’t take an SEO expert to realize that it is a worthy goal to rank on the front page of Google search. This is undoubtedly the era of high-speed technology, and most clients would much rather turn to the Internet to find a new dentist than to dig out the Yellow Pages. Because of this, the higher up your website ranks in a Google search, the more likely the chances are of new clients being driven to your practice.
There have been several pediatric dentist offices that have benefitted from improving their ranking in search. However, it is important to realize that this improvement does not come quickly or easily. When a client is looking to find a new dentist, he or she is likely to search for phrases such as, “Atlanta Pediatric Dentist Office”, depending on the location. This phrase contains certain keywords that are extremely competitive to rank for, because as you can imagine, there are countless websites who are aiming to rank for them as well. Because of this, it is important to acknowledge that any SEO company who guarantees a ranking in a short amount of time is raising false hopes and provoking unrealistic expectations.
However, this is definitely not to say that it is impossible to efficiently and organically create results that are tangible and fruitful. Rather than buying false linkbacks (which would now be penalized by Google’s new algorithms) and plugging in misapplied and illogical keywords within content, it is possible to obtain an improved search ranking through the proper use of social media.
Why Black Hat SEO Agencies Are No Longer Cutting It
Over the past few years, Black Hat SEO companies have acknowledged that their current business models of buying linkbacks and loading keywords simply aren’t working. As a result, they’ve turned to experts who have been able to stay up to date with the Google Algorithms and adjust on the fly to make certain their clients are not losing out on any potential clients that will be searching for pediatric dentists in a local area.
Investing in a Content Writer
It is also a worthy investment to consider hiring a content writer or utilizing skilled employees that not only write at a college level, but understand the vocabulary used in a pediatric dentistry office. Content is inarguably one of the most crucial parts to building a strong Google Search presence. Without content, SEO is purposeless. A content writer will create blog posts, local landing pages and high quality white papers that relate to your business. These pieces of content will continue to establish your authority as a pediatric dentist and will serve as advertisements of your expertise.
The more focused and high quality content you produce, the better. The game is simple: the company that puts out the most focused content with the best overall SEO strategy will become the fiercest competition. You do not want to find out that you are putting out a blog post a month while your strongest competitor is putting out a post a day. High quality content and a strong link portfolio will prove to be more beneficial than any SEO agency you could pay for.
The best way to put yourself ahead of the competition is to build up your online presence. Instead of shelling out thousands of dollars to an SEO company that falsely promises to do so in a short amount of time (which will lead to false linkbacks and a penalization of your website), it is much more effective and worthwhile to hire a content writer and an SEO team that has experience with all the Google Search algorithm updates over the past decade.
Dentist’s Offices Learn More About Google Search
As more people use the Internet to find doctors, lawyers, dentists and basic services it comes as no surprise that many private practices are looking to increase their knowledge of Google search and the overall Internet industry. Unfortunately, having a secretary or dental assistant try to figure out how search is changing every single day might be asking too much. Unless someone has a background in technology and they have the skill to think outside the box it is unlikely they will be able to drastically help a dental office increase in the search rankings.
Simply adding content to a website is a wonderful way to gain exposure but adding valuable and unique content is key. Most dentist or dental offices have websites that have updated content. It takes something different to offer value to potential customers and searches. This is why it is sometimes better to hire someone that has worked with many companies in terms of increase exposure through search.
Should a Pediatric Dentist Optimize Their Website?
Every week we are contacted by dentists, orthodontists and oral surgeons. Most of these medical professionals have a specific focus and recently we had a conversation with a pediatric dentist about optimizing their website. For those that do not know, a pediatric dentist is a dentist that specializes in assisting children, those under the age of 12 with their oral health. Basically, before your permanent teeth come in around age 12 or 13, there are differences in your oral health. That is where a pediatric dentist comes in.
So, is it worth it to focus on optimizing a website to rank for something such as “Ashburn, VA pediatric dentist“? Like most dental professionals, getting referrals and new patients from the Internet is icing on the cake when it comes to a business plan. While it is great to get referrals and promote fun and exciting office events on Facebook, those searching on Google are almost certain to call the office and set up an appointment.
That being said, it is not exactly easy to rank for pediatric dentistry keyword phrases because other pediatric dentists have figured out the value of ranking at the top of Google Search. This is why it might be in your best interest to contact a SEO professional or someone that has ranked websites in the past. It is even better to find someone that has ranked medical websites for dentists, orthodontists and oral surgeons. Note that the Google Algorithm has been very difficult to maneuver in the dental space since the middle of 2018 so having a knowledgeable expert that has been through the ups and downs is suggested.
If you are a pediatric dentist that is hoping to rank at the top of Google Search for keywords related to your practice and your practice locations, contact us today at firstname.lastname@example.org. We will be more than happy to look at your websites and give you an honest and professional opinion as to what your competitors are doing. Ranking at the top of Google could be just what your practice needs to get to the next level.