Personal Injury Law Firm SEO

If you are a lawyer or law firm that would like to rank better in Google search reach out to us at  We can start with an SEO audit and discuss some of our monthly packages that can help your practice get more clients from the Internet.

What is Search Engine Optimization (SEO)?
How Much Does Personal Injury SEO Cost?
Do I Need a New Website? What is WordPress?
What About Spanish Personal Injury SEO?
How Long Does it Take to Rank #1 on Google?
Do My Lawyers Have to Write the Articles and Blog Posts?
How Can My Law Firm Get Started?

What is Search Engine Optimization (SEO)?

Search engine optimization is the process of getting more targeted traffic from search websites such as Google, Yahoo and Bing. The foundation of SEO is ranking a website, or websites, higher for keywords that are searched on a consistent basis. If your law firm is located in Atlanta, the keyword phrases “Lexington, KY personal injury lawyer” and “Atlanta car accident lawyer” are very important to the growth of your firm. By ranking at the top of search for keyword phrases in which searchers are more likely to pick up the phone and call, your practice will retain more clients.

Google has over 200 ranking factors when it comes to choosing which website shows up at the top of search. Our team of SEO copywriters, backend coders, link acquisition specialists and graphic designers have been able to assist lawyers throughout the United States. High quality content is of the utmost importance when it comes to ranking at the top of Google Search. The best pages have text, images, photos and audio files. Our team will work to optimize all files and text on your law firm website.

How Much Does Personal Injury SEO Cost?

2019 Update: The cost of SEO has gone up quite a bit in the last several years as it is becoming harder and harder for lawyers to rank. It is no longer the case that you can get a virtual post office box or office and rank #1 for that city. With this being true, the SEO experts that understand the Google algorithm are much more highly sought after.

The cost of Personal Injury SEO can vary greatly, depending on the size of your firm and the competitiveness of the market in which your legal team practices. If you are in a small town in Alabama, with only one competitor, you will likely be able to rank with a more conservative budget. If you are a personal injury law firm in New York City or Los Angeles, you will have to get more aggressive to compete with the prestigious law firms. If you would like to discuss monthly options for personal injury SEO email us at

Do I Need a New Website? What is WordPress?

Remember that consistent, high quality content is an important part of Personal Injury SEO. Many law firms have a website with Justia, FindLaw or a lawyer specific CMS. The most important aspect of a CMS and website is that it can be updated in an efficient manner. If it takes three days to get an article updated it can be problematic when it comes to ranking in Google search. This is why WordPress is the best legal website money can buy.

If you are in need of a new website, we can assist with this process. We have website designers that can update your current website to WordPress, making it much easier to customize and, ultimately, it will rank better in Google search.

What About Spanish Personal Injury SEO?

If you have a practice in Florida, California or Texas, there is a good chance that a large number of your clients are Spanish speaking. Remember that content in Spanish is very different from content in English. We have a team of fluent Spanish speakers that have taught English as a second language (TEFL) in Madrid, Spain. This allows them to properly translate your English content into Spanish. Depending on your location, we can create Spanish content that is searched by those of different Spanish speaking backgrounds.

How Long Does it Take to Rank #1 on Google?

If you have the desire to rank #1 for “[your city] personal injury lawyer” it is important to remember that this is not a get rich quick scheme. It took several years, and possibly decades, for you to grow your law firm to where it is today. It takes time for a website to gain authority and a high reputation in the eyes of Google. Our team will offer their expertise throughout the audit process so you can better understand how long it will take to rank for short tail keywords versus long tail keywords.

Once again, the competitiveness of your market matters greatly when it comes to ranking at the top of Google Search. It is easier to rank #1 for Hayesville, North Carolina personal injury lawyer vs ranking #1 for Houston personal injury lawyer. That said, we are very confident we can get your firm to the #1 spot in an efficient manner.

Do My Lawyers Have to Write the Articles and Blog Posts?

Content is one of the building blocks of SEO and ranking in Google Search. We understand that your legal team is very busy. They are likely in meetings with clients or in the courtroom on a daily basis. We do not expect your team to write blog posts or articles every single day. At Wojdylo Social Media, we have a team of SEO copywriters with a legal background. With several UNC School of Law and Duke Law students and graduates at our disposal we can write high quality content that will rank at the top of Google Search.

If you have a team of writers, we are more than happy to supplement their hard work with proper optimization of content. This includes H2 subheadings, internal and external linking, high quality graphics and promotion of content.

How Can My Law Firm Get Started?

The sooner you start SEO, the better. One of the ranking factors for the Google algorithm is age of a website and age of links and content. Rather than waiting three to six months to start the SEO for your law firm website, we suggest getting started today. Contact us at so we can audit your website and determine which monthly SEO package is right for you. Ultimately, our goal is to help your practice get more clients from Google Search.

Slip and Fall or Premises Liability SEO

Premises liability cases can be some of the most lucrative for a personal injury lawyer as the entity at fault is often a business or organization. Throughout the United States there are thousands of businesses that are negligent in their duty to provide a safe environment to patrons or customers. Unfortunately, many of these businesses have little remorse when someone has slipped, fallen and changed the way they function in everyday life. As a personal injury lawyer there are ways to connect to those that need legal services when it comes to premises liability cases.

Every single day there are tens of thousands of Google searches related to slip and fall and trip and fall accidents. Come may be simply looking for information about paying medical bills or future rehabilitation services. Others may be seeking a local personal injury lawyer that can help them file a suit against a company or business. No matter what these searchers are looking for your law firm will benefit from being #1 in the Google search rankings.

Getting to the #1 spot for “Washington, DC Slip and Fall Lawyer” is not an overnight process. It takes content, natural links and an optimized website to see search rankings improve. Fortunately, I offer SEO and copywriting services for lawyers looking to get clients from their website or the Internet. Ranking on the front page of Google for local slip and fall and trip and fall keywords may be the difference in getting two or three cases a week and getting none over the course of months.

As an experienced lawyer there is a good chance you have heard about someone in your city that is getting cases every single day because of their website. If you want to be that lawyer do not wait to contact me today.

Having worked with a number of personal injury lawyers throughout the United States I am well aware of the keywords that get cases. Slip and fall and trip and fall accidents are common but most SEO companies tend to focus on the larger picture which is just personal injury. If your law firm wants to get more cases for a lower cost it would be wise to focus on a select few areas of practice. You may want to focus solely on car accidents, truck accidents, medical malpractice and slip and fall injuries. If you are in Texas or Oklahoma you may focus on oil truck accidents. Those in the northwest make focus more on slippery road accidents.

Contact me so we can discuss ways in which you can get more cases in your local area.

Big Rig or Truck Accident Lawyer SEO

As we are quickly approaching 2020 many personal injury lawyers, law firms and law offices are looking to get a leg up on the competition. It is well known that personal injury lawyers are looking to get car accident and truck accident cases from their website. When someone gets into a major big rig, 18 wheeler pileup accident the first thing they are going to do is to take out their smartphone and Google legal options. If your law firm is #1 for [your city] truck accident lawyer you will likely get the phone call. If your law firm website is on page 2 or page 3 you will likely not get the call.

With this in mind, many law firms want to know what it takes to rank at the top of Google search. Something I always push is unique content which encourages reliable websites to naturally link to this type of content. If it has never been written before there is a good chance your website get the natural link from the news outlets and other powerful websites. With this in mind, it is important to understand what keywords news outlets, journalists and those injured in accidents are searching.

Before assuming that everyone is simply searching truck accident lawyer or big rig accident lawyer it is important to remember that almost one third of all Google searches are completely unique searches. This means searchers are typing in phrases Google has never seen before. Instead of trying to go after only the “money” keyword phrases it would be smart to go after some of the longer tail keyword phrases. Here are a handful of truck accident lawyer keyword phrases you will want to optimize for.

  • Big rig truck accident pileup – Can I sue?
  • Interstate 40 18 wheeler accident in California
  • Semi truck tractor trailer accident help
  • Lawyer to explain 18 wheeler accident laws
  • Best semi truck accident lawyer
  • Freight truck accident lawyer

These are just a handful of the many keywords it would be smart to go after. You may also want to consider having a copywriter or content writer building out resources for companies that have a freight line. These companies include UPS, FedEx, WalMart, Walgreens, Target, Best Buy, Sears and many more. There are a number of different grocery story and supermarket companies that also have 18 wheeler trucks that are transporting goods from point a to point b.

Awards, Seals and Trust Logos

You may also want to consider getting photos, videos and audio files to supplement the content on your website. The more content you have the better you are going to rank for both short tail and long tail legal keyword phrases.

When building out a brand new personal injury law firm website a number of legal professionals will ask about trust logos, awards and seals for the front page. Almost all lawyer website have some type of sidebar or section of the page that prominently shows that recognitions which include Martindale Hubbell Preeminent, SuperLawyers, Litigator Awards, ASLA Top Lawyers, Best Lawyers of the Year along with others.

Note that these awards and trust logos do not directly help with SEO. What they do help with is giving visitors the assurance that your law firm has reputable legal professionals that have been recognized in their field. If a personal injury website is void of these types of awards and logos you could miss out on a potential client picking up the phone and calling your firm after a car or truck accident.


When inserting these awards and trust logos it would be a wise decision to make certain they look good on a website. You do not want to expand them so much they become pixelated and hard to read. You also shouldn’t make them so small that the common website visitor cannot see them at all. If you need help with the overall look of your personal injury law firm website feel free to reach out to me at I have worked with a number of law firms across the country to help them generate leads from their websites.

Instead of worrying about solely personal injury lawyer SEO you will also want to worry about how search visitors react to the look and feel of your website. Use professional photos, have an easy to view layout and make certain the website can be viewed on a mobile device. If you install WordPress on your domain you should be able to achieved all of these tasks with ease. If you have any questions related to ranking higher in Google search or having a website that converts visitors into phone calls and ultimately clients reach out to me today.

If you need help with the hosting of a personal injury law firm website I have affordable options for that as well.