For years, the SEO “experts” have predicted that the Core Google Algorithm had real time updates. This is simply not the case. If you try to rank for a phrase like “lawyer in downtown Los Angeles”, it could take months, or even years, to see the search results change. It is definitely not in real time. That said, there is a real time Google Algorithm for news and popular trends. We proved it on Saturday, July 6th, 2019.
During weekends, and especially holiday weekends, we get quite a bit of traffic because most websites do not update as quickly as they do during the work week. We recognized this years ago and have reported major Snapchat and social media news during holidays bringing in tens of thousands of search visitors. Sometimes hundreds of thousands of visitors. Remember the Snapchat Fruit Relationship trend?
On Friday, July 5th, 2019 a rumor started to circulate that inactive Snapchat accounts were going to be deleted and Snapchat was going to close on July 28th, 2020. Obviously, this is not going to happen. It definitely wouldn’t be announced on a gaming text app like Discord. That said, Snapchat has become the place for teenage chain mail and rumors. More and more teens shared this around and the next thing we knew, it was trending and a major news topic.
On Friday night we published an article titled “Snapchat to Close on July 28th, 2020 Rumor”. With this being such a unique title and real time news, it should come as no surprise that it ranked at the top of search and immediately started to bring in search visitors. It started getting about 30-40 real time visitors within minutes. It has stayed around this level for about 12 hours. This is not the real time algorithm at play. This is simply unique content that no one has written.
On Saturday afternoon we published an article titled “Is Snapchat Deleting Accounts and Then Closing on July 28th, 2020”. Interestingly, this page hovered around 10-15 real time visitors for the first hour or two. Then, randomly, the number of real time visitors jumped from 10 to 70. There was no reason for this as the search trends did not change. We searched “is Snapchat deleting accounts” and our article showed up at #2 under the Snapchat Support official page that explains how to delete an account.
Obviously, this is not a keyword we can quickly rank for solely because it is unique. There are dozens of articles from major news sites that explain how to delete a Snapchat account. Marketwatch, Business Insider, Nolo, TechRadar and Android Authority are just a few of the websites ranking below us.
So, why are we ranking right below Snapchat? Google has a built in mechanism, in their algorithm, that tracks highly searched, trending topics. If a topic is searched thousands of times in a short amount of time, the algorithm is going to rank websites that have recently published articles on that topic. Note, we are authoritative when it comes to Snapchat as we have acquired hundreds of links for Snapchat phrases over the years. That definitely plays a part in our ranking, but the other factor is timeliness.
While it is never smart to try to “game the Google Algorithm”, it is important to understand how it works. You cannot write the page Pensacola Invisalign orthodontist and rank on the front page within an hour because it is a news topic. That said, you can rank for “fire in downtown Pensacola at dentist’s office”. Have you seen the Google “news/trending” algorithm in play? Share your experience in the comments below.